ALEXANDRU HRENIUC
Visual artist, member in the UAPR – Romanian Union of Visual Artists, Bucharest - Romania
e-mail: alexandruhreniuc@yahoo.com
web: www.alexandruhreniuc.tumblr.com
http://www.facebook.com/pages/Sunday-Studio/241074952604630?sk=wall
One of the themes of my artistic speech is the duality of artwork: considered as a concept but also as a visual signal. An artist is able to create an original artwork, first by his artistic intention and creating a concept, but also formally through the visuality of the created object. Without the image, the creation would be only a theoretic lecture.
But the real "raison d’être" of the visual arts could actually be the relation between the onlooker and the object. This aesthetic experience is first of all at the sensory level and then of a conceptual nature. The connection between these two aspects of artwork is the one which actually inspires the form of the object. The relation with the onlooker confers the real dimension.
Another concept that concerns me is the oneness of artwork in the historical context. According to some conventional opinions, any artistic proposal from nowadays was born or even put into practice in the early modernism. This assumption cannot be true considering all that happened in visual arts during the post-modernist period and the contemporary one. What the american art historian George Kubler said is a very eloquent fact: "No form of utterance was totally exploited in all its possibilities and solutions. A revaluation of all the problems in new terms is always possible and sometimes mandatory."
In terms of technical and visual approach, lately I am working mixed technique on canvas, on abstract compositions, trying to treat the canvas like three-dimensional object that can support many and diverse interventions; in some cases I have made three-dimensional objects that can be related to other works in exhibitions. In my abstract works, I have a central theme that I develop, exploring colors with an assumed self-censorship, trying to find relationships between tones, between textures, space and shapes.
Education and training:
2005 - 2007 MA - visual arts master degree - National University of Arts Bucharest, Romania.
“Minimalism. Post-minimalism. land-art. - Art interventions in urban spaces” . Prof. Dr. Marilena Preda Sanc.
2001 - 2005 National University of Arts Bucharest, Romania; specialization in mural and environmental art, Prof. Ion Grigore, prof. Ion Achitenie.
1997 - 2001 Art college “Ştefan Luchian” Botoşani, Romania
2002 - 2004 Pedagogical module (pedagogical certificate)
2005 - 2006 Master module “Advertising and graphic design - creative patterns and creative thinking”
Professional Activity:
2002 - 2006 Freelance art director and graphic designer. Projects: book cover design, visual identity, stationary, product literature.
2006 - present, Creative partner Sunday Studio (art direction, graphic design), independent creative studio: advertising campaigns (press, ooh, posm), packaging, branding, graphic design, illustration, product photo sessions, interior design consultancy, printing / production. Clients: Pharco Pharmaceuticals, Century 21 Romania, L’Oreal, Vichy, Pfizer, Piano:Terra - studio de arhitectura si design, Saab motors, Samsung, Bang and Olufsen, Avas, ANRGN, National Agency Against Human Trafficking, Realitatea - Catavencu, Nuclearmontaj International, 1000 de Chipuri Wine Bar, La Historia restaurants, and many smaller romanian based clients.
Artistic activity
Solo Exhibitions:
2011 Temporary showcase - exhibition at 1000 de Chipuri Winebar, Bucharest
2010 “Possible aspects” exhibition - Stefan Luchian Art Gallery, Botosani, Romania
2010 “Visualities” personal exhibition - Visual Arts Centre Gallery Bucharest, Romania
2005 “Minimalism.Post-minimalisme/ Primeval/ Contemporary” personal exhibition - Stefan Luchian Art Gallery, Botosani, Romania
2003 “Natural” personal exhibition - Stefan Luchian Art Gallery, Botosani, Romania
2002 “Anatomy” personal exhibition - Stefan Luchian Art Gallery, Botosani, Romania
Group Exhibitions (selected):
2011 Rich Mix Cultural Foundation - Showcase London collective exhibition, London UK
2011 Camden Art Gallery London, collective international exhibition, London UK
2010 “Arte in Bucureşti” group exhibition - Simeza Gallery Bucharest and Visual Arts Centre Gallery Bucharest, Romania
2010 “Filiala Pictura Bucuresti” group exhibition UAPR Bucharest (Romanian Union of Plastic Artists) - Visual Arts Centre Gallery Bucharest, Romania
2009 “In the Spotlight” group exhibition - Stefan Luchian Art Gallery, Botosani, Romania
2009 “Studio Sequences” group exhibition UAPR Bucharest - Visual Arts Centre Gallery Bucharest, Romania
2007 “Art in Public Spaces” group exhibition - Visual Arts Centre Gallery Bucharest, Romania
2006 “Art in Public Spaces” group exhibition/ projects/ seminary and public discussions about environmental art - The Gallery Gallery Bucharest,
2005 “National University of Arts Bucharest” group exhibition - National Theatre Bucharest, Romania
2004 “Voroneţiana” group exhibition and art contest - History Museum, Suceava, Romania
1997 - 2009 various participations in collective exhibitions - Romania, France
Publications:
2011 Valentin Ciuca "The Illustrated Dictionary of Fine Arts in Moldova (1800-2010)", Ed. Art XXI, Romania, 2011
2009 Valentin Ciuca “One century of fine arts in Moldavia”, romanian artists chronicle album, Ed. Art XXI Iasi 2009, Romania
2007 Various authors “Art in Public Spaces”, Ed. UNARTE, Bucharest 2007, Romania
Mural Art/ Environmental Art/ Interior Design (selected):
Mural painting and interior design consultancy “1000 de Chipuri Winebar” Bucharest, Romania
Mural painting - "Dinu Lipatti" Music College, Bucharest
Mural paintings/ Artistic Intervention - private properties, Bucharest
Interior design project - corporate offices “Realitatea - Catavencu Media Corporation”, Bucharest
Religious mural painting - traditional mural technique al fresco “Sf. Nicolae” Church, Giurgiu, Romania
Glass Painting 38mp - Technical corporation Costeşti, Romania
Symposiums/ Art events (selected):
2007 “Art in public urban spaces”, book, DVD and national tv program launch on the TVR Cultural/ arta.ro - Master et Phd students projects presentation. The Gallery Gallery, Bucharest, Romania
2006 “Urban furnishing/ Sign: light!” - multimedia presentation - The Gallery Gallery, Bucharest, Romania
2004 “Voroneţiana” National Contemporary Art Contest for professional artists - 4th Award
2002 - 2004 Guest in the UAP Creative Camps and Symposiums, Ipotesti, Botosani
1997 - 2001 National art olympics
1996 - 2003 Creative camps and symposiums - Ipotesti, Agafton, Tulcea - Romania
1992 - 1997 “Le geste en liberte” UNESCO France International Art Contest
Art works in private and museal collection.
Skills and competences
Good experience in project management, sense of organization, ability to communicate and to establish a good relation with the client (gained from working directly to the client and managing each project in terms of creative direction but also in relation with the budget and marketing requirements).
Computer skills: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Microsoft Word, Powerpoint, Excell.
Advanced competences in visual arts techniques (drawing, painting, mural painting, graphic techniques, modeling and sculpture), advance knowledge of art history and aesthetics.
Pedagogical certification (in visual arts).
Foreign languages: English, French.
